The HEI Ranch is a plot of land currently owned by the Amato Group. It was previously owned by Toni Newman's family, the Newmans,^[1] followed by Tim Heidecker. Originally proposed as a campus for the HEI Network, including workspaces and entertainment, it was eventually turned into a lithium mine by the Amato Group. It was the filming location for 9th Annual On Cinema Oscar Special.

A few months after the launch of Tim Heidecker's television network, the HEI Network, Heidecker was looking for new opportunities to expand HEI as a company. Two ideas he proposed were HEI Points, a new digital crypto currency, and the HEI Ranch, a sprawling new campus for the company, including studios, music venues, and a theme park. Heidecker announced on Season 12 of his movie review show, On Cinema at the Cinema, that a parcel of land had been secured via HEI Points. It later came to light that this land was owned by the family of Heidecker's wife, Toni Newman.^[1] Construction slowly began on clearing the land for the ranch.

After Season 12, Heidecker announced that the 9th Annual On Cinema Oscar Special, traditionally held in a studio, would instead be held outdoors on the ranch. A stage, restrooms, and a food court were temporarily erected, and Heidecker partnered with qwikbyte HEI Noon Chili Saloon