MoneyZap is a money lending website that was once used by Tim Heidecker to fund HEI Inc. It is known for its predatory interest rates, which nearly bankrupted HEI before the creation of the HEI Network. As there has been no further legal danger from MoneyZap after the founding of the HEI Network, it can be presumed that the subscription costs of the network helped to pay off the loan from MoneyZap.

In the aftermath of the Electric Sun trial, Tim's intellectual properties, including On Cinema, were seized by the Delgado family in a civil suit. On Cinema was allowed to continue, albeit with Tim's role highly diminished. Tim eventually rejected the Delgados' restrictions, and vowed to fight them and get his show back by running for district attorney of San Bernardino County.^[1]

The Delgados became disillusioned with On Cinema's money-making potential, and they agreed to sell it back to Tim for an undisclosed price. Tim, short of the necessary cash, turned to Google and searched “fast cash now,” and MoneyZap was one of the first results. After entering his information into the website, he found $25,000 in his bank account mere minutes later. Tim gave MoneyZap a glowing endorsement, apparently unsolicited, on subsequent episodes of On Cinema.^[2]